Market and feasibility studies
Mohamed Salem Foundation for industrial investment market of the products or services in general, depending on the methods of research and advanced study in this area using information technology and information available at the bank or company information that is available in different departments of statistics in the organs of the region where the company is a full analysis of data on the subject analysis of quantitative or qualitative or both depending on the nature of the study, information and findings that require access to them.

The methods used by the company in supplying market research information and realistic, is a field research using questionnaires based on the latest methods and statistical programs used worldwide in this area for the purpose of analysis or as a kind, or both, as by the study. At the request of the investor, the company would develop MS company studies and the transition to design and prepare a feasibility study of integrated projects, including research and technical development of indicators of economic and financial analysis of the project. Where the company has dozens of MS prepare feasibility studies of projects have been implemented many of these projects are very successful in the region and the Middle East The contents of the feasibility study The feasibility study is divided into three parts:

Part I: Market Survey Prepare a study market, according to statistical analysis of the available data was found marketing program for ten years from the life of the project as well as imports and the gap in demand from the products of the project, as well as clarify export expected during the lifetime of the project and its products as follows:
1. Assumptions of analysis in the study.
2. Specifications of products available in the market.
3. Determine the consumer society.
4. Available data on the consumer society.
5. Data analysis of the consumer society.
6. Estimate the size of the consumer society for ten years to come.
7. Consumption estimated for the next ten years.
8. Assessment of local production capacity.
9. Estimation of the gap in demand.
10. Estimation of the contribution of the project of the gap.
11. Pricing.
12. Fifty-marketing.

Part II: Technical Study and where are taking into account that the production processes and techniques in accordance with the industrially developed, and the study contains:

1. Product uses.
2. Product Specifications.
3. Description of the production processes.
4. The requirements of quality control.
5. Machinery and equipment of the project.
6. Environmental requirements.
7. Production capacities.
8. Raw materials for the project.
9. Raw materials available.
10. Technical staff and project management.
11. Services required.
12. Civil Engineering: The main production buildings, warehouses, administration buildings.
13. Map Machine.
14. The outline of the implementation of the project.
15. Expansion in the future: increasing the volume of production, improve product quality

 Part III: Assessment of the Economic and Financial Study and contains:
1. Estimate the total investment: fixed investment, capital operation.
2. Estimate the annual production costs: the cost of production disk, the cost of production variable.
3. Sales and profit to the estimated annual.
4. Planned production and marketing is expected.
5. Calculate the costs and sales for ten years.
6. Cash flows for ten years.
7. Calculate the profit and loss for ten years.
8. Test the sensitivity of the project according to: increase the cost of raw materials by 10%, increasing the cost of the machines by 10%, low energy marketing to 70% to 50%.
9. Financing of the project.
10. Economic Assessment of the project and include: assessment of internal rate of return, a point estimate, estimating the value added, estimating the payback period; estimate the rate of return on investment.

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